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West Coast designer hits NYC

Timi & Leslie's offerings range from diaper bags to backpacks. Adrianne Pasquarelli New York moms will soon have a more fashionable way to carry their diapers. Timi & Leslie Inc., a company that specializes in chic diaper bags that convert to regular handbags, recently signed a five-year lease for a 3,100-square-foot showroom space on the 10th floor of 10 W. 33rd St., between Fifth Avenue and Broadway. The asking rent was $42 a square foot. The bags are mostly designed for celebrities like Jessica Alba, Nicole Kidman and Angelina Jolie," said Chief Operating Officer Jon Bihn. "They like the option of converting them so they don’t look like diaper bags." The Los Angeles-based design company, which plans to open its first New York showroom in November, also sells luxury handbags retailing for nearly $400 at upscale department stores, as well as items ranging from backpacks to business cases. Timi & Leslie was represented by broker Jason Dudzinski of CitySites Commercial Group. David Levy of Adams & Co. negotiated for the landlord.
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